Generate Repeat Business & Referrals
A loyalty management system is marketing automation software used to launch, manage and analyze the performance of loyalty programs. A customer loyalty program solution can be either a built-in function in your POS system or a separate platform. Loyalty programs, sponsored by restaurants, retailers, and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers. They are designed to encourage repeat business and referrals.
Getting new customers in your restaurant or small business is just the first step. To truly grow your business, you need to get your new customers to come back more often and become loyal-repeat customers.
Historically, offering loyalty and rewards programs were expensive to start and implement, requiring an investment in technology and staffing, but not anymore!
Times have changed because technology has made these programs much more affordable to small local business owners. Loyalty programs have proven to be one of the most effective marketing strategies for increasing revenue and inspiring customer loyalty. With a loyalty program, companies can offer points or benefits to customers. And in return, customers redeem points for discounts, free products, or rewards. It's a customer retention strategy that encourages customers to continue buying from your local business rather than your local competitors.
The point programs are the most common programs around the commerce world. They are based on one simple principle: Spend more to get more. Every time a customer makes a purchase in-store or on your website, they get a certain amount of points depending on the size of their purchase. These points are translated into some type of reward. Whether it is a discount or a special customer treatment, customers seem to work toward collecting a certain amount of points to redeem their reward.
In spend programs, customer get loyalty credits for the amount they spend at a business. This program is very easy to understand, create and maintain. It is also proven to be an effective way to increase transaction amounts and reduce churn rate.
One way to find the right balance between attainable and desirable rewards is to implement a tiered loyalty reward system, which rewards initial loyalty and encourages more purchases. In a nutshell, the tier program is based on levels of loyalty. Customers get points whenever they purchase something. The more points they receive, the higher loyalty level they will reach. And the higher the level, the more rewards they will get.
Customers pay a monthly or annual fee to join your VIP member club with access to special services, discounts or unique opportunities. Your paid program should include benefits that are exclusive to members, otherwise it will lose its value.
If you structure a loyalty program that is aligned to your customers’ values, they are more likely to become brand ambassadors. The million-dollar question here is: How do you reward your customers without rewarding them? First, it is very important to define your values. Let’s imagine that you run an online pet store and you know that your audience values animal welfare. One thing you may do is to start a loyalty program, similar to the point system, where customers’ purchases translate into currency. Then, every time a customer makes a $50 purchase, you would donate $5 to an animal rescue organization.
The reward when choosing the value-based program is to connect with customers on a deeper level by creating a strong and ethical relationship with them.
Strategic partnership for customer loyalty can be super effective regarding customer retention, as you offer them more opportunities. At the same time, it can help the growth of your business by building new business relationships (partnerships). While providing your customers with value that is relevant to them and goes beyond what your company can exclusively offer them, you are showing them that you truly understand and care about their needs.
Who doesn’t love games? A good idea is to turn your loyalty program into a game application to encourage repeat purchases, increase customer loyalty, entertain customers and help strengthen your brand’s image in a more entertainment way.
A hybrid loyalty program is a combination of more than one type of loyalty systems. You may merge 2 different systems such as the tier and the game program, where customers reach new levels of loyalty every time they complete a new level in your game. The participation in the game should of course entail a purchase.
The most common combination is that of point-based system with a tier program as it makes the calculation of points easy for the customers and encourages them to pursue next loyalty level and thus, more purchases.
Are you looking for an effective way to reach your target audience and boost your business growth? Look no further than Customer Loyalty Agency. With the right Customer Loyalty System implemented, you can create engaging campaigns, build strong relationships with your customers, and increase repeat visits like never before. But with so many options available, how do you choose the best Customer Loyatly Progream for your restaurant or small business?
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